Sunday 31 October 2010
Friday 29 October 2010
EVALUATION QUESTION 1
IMAGE ONE:Young adults and teenagers live highly under the influence of technology,expecially mobile phones (specifically popular, the BlackBerry). This is the reason we have chosen to use a mobile phone as our establing shot as it will immediently capture the audience's attention.
This shot also shows a link between the visuals and audio as the male character dials 'Jade's' number in sync with the dialling tone on the audio track.
IMAGE TWO:Image two is set in a cinema. However, due to complications and legal reasons we were unable to film in a real cinema and therefore we had to use clever lighting techniques to re-create the effect. We successfully achieved this by the light of a projector.
IMAGE THREE AND FOUR:This image portrays the way in which Qubia Records would like their artists to be represented. As you can see in the pictures the characters are photographed smiling, this is because as a company we want our audience to be able to relate to our artists as everyday people.
IMAGE FIVE:This is an example of a audience point-of-view shot, as the two protagonists communicate into their webcam as if talking to the audience. This allows the audience to feel more involved within the video and ultimately feel a deeper connection to the duo.
IMAGE SIX:Included in our music video are girls from all different social backgrounds. This expresses more than the sterotypical female conventionally portrayed in the majoirty of music videos. The effect of this is that we appeal to a wider audience, overall making us more relateable and likeable.
We also challenge conventions by making the female with the most androgynous behavious win the date in place of the stero-typical 'pretty girl' contestant.
IMAGE SEVEN:This demonstrates our use of mise-en-scene.
We decided to keep our locations simple and relatable to ensure the narrative story was understood clearly by the target audience.
This also ties in with the idea of us using cliche date scenarios (e.g. cinema and dinner). We decided to keep these aspects simple to ensure our target audience didnt lose track of the narrative.
This shot also shows a link between the visuals and audio as the male character dials 'Jade's' number in sync with the dialling tone on the audio track.
IMAGE TWO:Image two is set in a cinema. However, due to complications and legal reasons we were unable to film in a real cinema and therefore we had to use clever lighting techniques to re-create the effect. We successfully achieved this by the light of a projector.
IMAGE THREE AND FOUR:This image portrays the way in which Qubia Records would like their artists to be represented. As you can see in the pictures the characters are photographed smiling, this is because as a company we want our audience to be able to relate to our artists as everyday people.
IMAGE FIVE:This is an example of a audience point-of-view shot, as the two protagonists communicate into their webcam as if talking to the audience. This allows the audience to feel more involved within the video and ultimately feel a deeper connection to the duo.
IMAGE SIX:Included in our music video are girls from all different social backgrounds. This expresses more than the sterotypical female conventionally portrayed in the majoirty of music videos. The effect of this is that we appeal to a wider audience, overall making us more relateable and likeable.
We also challenge conventions by making the female with the most androgynous behavious win the date in place of the stero-typical 'pretty girl' contestant.
IMAGE SEVEN:This demonstrates our use of mise-en-scene.
We decided to keep our locations simple and relatable to ensure the narrative story was understood clearly by the target audience.
This also ties in with the idea of us using cliche date scenarios (e.g. cinema and dinner). We decided to keep these aspects simple to ensure our target audience didnt lose track of the narrative.
IMAGE EIGHT:This image shows one of the protagonists lip-lyincing on-beat to the song. this is an aspect conventional to all music videos.
IMAGE NINE:Medium close up shots are used to help the audience establish more about the artist and lyrics in the song by their bosy language and faical expressions.
We have demonstrated this in photograph nine and throughout the lip-syncing sections of our music video.
REAL MUSIC VIDEOS
Throughout this video the lyrics appear on screen as he sings them this shows a link between the lyrics and the audio.
IMAGE TWO:Beyonce's flaws and all video portrays her in a way much different to that us as the audience are used to in terms of her videos. She is always presented as a sexy female figure but however in this video her record company has chosen to present her with a softer tone about her to effectively make her seme more relateable to thE everyday people who look up to her.
IMAGE THREE:This music video by Eliza Doolittle shows genre from the location and instruments shown behind her. This song 'Pack-Up' is of the folk genre and this was portrayed successfully by the video being set in Jamaica (orgin of folk music) and the instruments being present (typical folk instruents)
IMAGE FOUR:This photo has been taken from Keri Hilson's 'Pretty Girl Rock' video. The whole video features many intertextual references to many famous videos, from TLC's Creep to Janet Jackson's rhythm nation (pictured). This is effective as the videos she's reinacting are already established and popular and therefore have a high chance of reminaing that way through her re-creation.IMAGE FIVE: Lady Gaga feat. Beyonce - Telephone has many uses of impressive camera and editing techniques. The split screen above is an example. The split screen is effective as it shows a connection between Beyonce and Lady Gaga, helping the audience view them as an alliance in this video.
IMAGE SIX: Lupe Fiasco's Superstar features a lot of flashing light. This connotes the songs titles 'superstar' as celebrirtes and superstars gather alot of media attention and are photographed on a regular basis.
The spotlight pictured above is effective as it presents Lupe Fiasco as the 'superstar' in the video.
IMAGE SIX: Lupe Fiasco's Superstar features a lot of flashing light. This connotes the songs titles 'superstar' as celebrirtes and superstars gather alot of media attention and are photographed on a regular basis.
The spotlight pictured above is effective as it presents Lupe Fiasco as the 'superstar' in the video.
IMAGE SEVEN: During 'Party in the USA' by Miley Cyrus, she begins to sing infont of the american flag. This links back to the title and communicates where the video is set.
IMAGES EIGHT AND NINE: The first of the images is taken from Lady Gaga's 'Paparazzi' and the seconf from Nicki Minaj's video 'Right thru me'. Although from different videos they both communicate a lustful message to the audience.
Thursday 28 October 2010
Wednesday 27 October 2010
EVALUATION QUESTION 3
This gave myself and India an indication of how successful our ideas would be once put into place. We found this feedback both encouraging and helpful.
The negative feedback towards our initial idea was the most rewarding. It helped us realise some of the aspects we were trying to create were out of reach due to the effect being too time consuming to put in place or too expensive. Our feedback also showed us that our ambitious idea made it difficult for the target audience to understand our narrative.
The positive feedback towards our rough cut was helpful as it helped us know that we were on the correct path to a successful music video that would ultimately please our target audience.
Our initial idea was not to make the footage a comedic piece however the perception of this during the showing of our rough cut was dominating and therefore we took this on board, and encorporated more comedy into our final piece.
Our initial idea was not to make the footage a comedic piece however the perception of this during the showing of our rough cut was dominating and therefore we took this on board, and encorporated more comedy into our final piece.
The negative critisim was highly valuable as we now knew where we were missing aspects in helping the audience enjoy and understand our music video. All these points were influencial to our final piece as we designed and added a 'hookup' logo for the chat show sections of the footage, to differenciate what parts were of the chat show and which sections wernt.
Adding more cuts was also taken on board.
Adding more cuts was also taken on board.
Overall feedback of final piece. We posted our final piece onto the social networking site facebook to gain feedback. We chose facebook as the majority of our target audience socialise and communicate through this website.
We really admired the feedback as it showed we produced an effective product as the feedback was mostly positive. We did recieve some constructive crisitsm about the conlcusion of our footage. We took this on board, and if we had the chance to re-do our project we would have managed our time a little better to produce a clearer ending.
We really admired the feedback as it showed we produced an effective product as the feedback was mostly positive. We did recieve some constructive crisitsm about the conlcusion of our footage. We took this on board, and if we had the chance to re-do our project we would have managed our time a little better to produce a clearer ending.
Tuesday 26 October 2010
Monday 25 October 2010
Sunday 24 October 2010
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